Killing your darlings
I know this is horribly pretentious, but let me tell you one thing I have discovered about penmanship: It is much more about deleting than writing. Taken quite literally, it has to be a little bit more writing than deleting, since eventually there is some text on the screen or paper, but as an activity on the whole, the art of removal is what makes for good or bad prose. Deletion, selection, deletion, correction and so forth. I have worked somewhat with business development. The same laws of intellectual selection apply there. You and your team will have many more ideas than you will ever try out on the market. Of course, this is well known, and today business schools will even teach you to fail fast , meaning, I suppose, that looking for a winner, you should actually carry out much more than will ever fly. Doing that in business, my money would run out too soon for even a few of my ideas, but writing does not cost a penny and it is fun. I think everyone should do it....